Not inline with brand guidelines
Doesn't reflect quality of the brand
Doesn't differentiate the brand
Fails to engage the audience
No consideration for usability
Inbound marketing needs design that attracts, engages & converts prospects into customers. It must covey the brand purpose, be accessible and easy to navigate.
Marketing collateral must attract leads
It must engage prospective clients
Designed to easily convert leads into customers
Marketing should build loyalty & advocacy
Accessible across devices
Easy to navigate and find information
Aligned with prospects online behaviour
Minimises unnecessary navigation
Professional design and easy to use
Becomes part of the brand experience
Stands apart from competitors
Provides the marketing team with confidence
Audience personas can be tailored to show your unique understanding of your clients' audience. You can build value around your proposition by demonstrating how their most valuable customers behave, choose and most importantly buy.
B2B decision-makers are under more pressure than ever before. Infographics packed with facts and statistics provide a quick and easy way for your prospective customers to digest information. Readers are twice as likely to remember information when presented in pictorial form.
Every touch-point is an opportunity to build a positive brand interaction with prospective customers. They associate consistent visual brand communication with consistency in your product or service. Advertising must be compelling and both attract and engage potential buyers.
Decision-makers have less time and more choice than ever before. Email has become the primary way of attracting new prospects, but getting them to engage is much more difficult. Messaging, look and feel and usability are the cornerstones of successful email campaigns.
Delivering relevant and insightful content has proven to be the most effective way of attracting, engaging and converting buyers in recent years. There are still challenges in getting your content strategy and delivery right, but with good design and usability taken into consideration it can make a massive difference to your marketing success.
We publish a regular blog on the latest trends and methodologies in graphic design for events, media & publishing businesses.
We come across a wide range of media packs for a variety of different events and publications. They all have the same common goal – to convince their customers that their solution is right for them.
So you’ve worked hard to convince your client you’re the right fit for them and now you’ve reached the final hurdle – the proposal. What does a good proposal look like?