<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=221658888262009&amp;ev=PageView&amp;noscript=1">

BUYERS SEE LESS DIFFERENCE BETWEEN BRANDS AND HAVE MORE CHOICE.

Common CHALLENGES WITH MARKETING COLLATERAL


Not inline with brand guidelines

Doesn't reflect quality of the brand

Doesn't differentiate the brand

Fails to engage the audience

No consideration for usability

65% OF BUYERS INDICATED THAT CONTENT HAD A MAJOR IMPACT ON THEIR PURCHASE DECISION.

DESIGNING EFFECTIVE MARKETING TOOLS


Inbound marketing needs design that attracts, engages & converts prospects into customers. It must covey the brand purpose, be accessible and easy to navigate.

Buyers are on average at least 57% of the way through the buying process before contacting a supplier 

OUR APPROACH


METHODOLOGY

Marketing collateral must attract leads


It must engage prospective clients


Designed to easily convert leads into customers


Marketing should build loyalty & advocacy

USABILITY

Accessible across devices


Easy to navigate and find information


Aligned with prospects online behaviour


Minimises unnecessary navigation

DESIGN

Professional design and easy to use


Becomes part of the brand experience


Stands apart from competitors


Provides the marketing team with confidence

MARKETING TOOLS THAT CONVERT


BUYER PERSONAS


Audience personas can be tailored to show your unique understanding of your clients' audience. You can build value around your proposition by demonstrating how their most valuable customers behave, choose and most importantly buy.

INFOGRAPHICS


B2B decision-makers are under more pressure than ever before. Infographics packed with facts and statistics provide a quick and easy way for your prospective customers to digest information. Readers are twice as likely to remember information when presented in pictorial form.

MEDIA PACK


A media pack mustn’t be a list of your products and services. It should teach your prospective customers about their audience and how they buy. If well designed, it should be easy to access, understand and drive meaningful conversations for your sales team.

ADVERTISING


Every touch-point is an opportunity to build a positive brand interaction with prospective customers. They associate consistent visual brand communication with consistency in your product or service. Advertising must be compelling and both attract and engage potential buyers. 

EMAIL MARKETING


Decision-makers have less time and more choice than ever before. Email has become the primary way of attracting new prospects, but getting them to engage is much more difficult. Messaging, look and feel and usability are the cornerstones of successful email campaigns.

CONTENT


Delivering relevant and insightful content has proven to be the most effective way of attracting, engaging and converting buyers in recent years. There are still challenges in getting your content strategy and delivery right, but with good design and usability taken into consideration it can make a massive difference to your marketing success.

FREE CONSULTATION

Improve your marketing collateral today

Book Your Free Consultation

LATEST BLOG POSTS 


We publish a regular blog on the latest trends and methodologies in graphic design for events, media & publishing businesses.

we are trilogy blog1 copy.jpg

We come across a wide range of media packs for a variety of different events and publications. They all have the same common goal – to convince their customers that their solution is right for them.


  trilogy

Blog Image 6 copy.jpg

After the recession, B2B buyers have changed the way they buy significantly. This means that event, publishing and media companies have had to adapt and find new ways of engage prospects

Screen Shot 2018-01-15 at 23.47.27.png

So you’ve worked hard to convince your client you’re the right fit for them and now you’ve reached the final hurdle – the proposal. What does a good proposal look like?