With the right content and design, sales collateral will drive conversations between your sales team and their potential customers.
Sales tools must help stakeholders justify their decision and sell-on within their business.
Most importantly it must be easy for the sales team and your prospective customers to use and draw them towards choosing you.
Drive a stronger sales conversation
Help the customer to justify the decision and sell-on within their business
Make it easy for the sales team to sell and for customers to choose
Accessible across devices
Easy to navigate and find information
Aligned with prospects online behaviour
Minimises unnecessary navigation
Professional design and easy to use
Tailored to the target audience
Stands apart from competitors
Provides the sales team with confidence
B2B decision-makers are under more pressure than ever before. Infographics packed with facts and statistics that are quick and easy to digest can help your prospective customers understand the need for change and position your sales team as experts in their field.
A media pack mustn’t be a list of your products and services. It should teach your prospectsive customers about their audience and how they buy. If well designed, it should be easy to access and understand and drive meaningful conversations for your sales team.
There are an average of 6.8 decision-makers in the buying process. In additon to being highly tailored to the client's brand, a proposal must convince the client of results and help them 'sell-on' within the business and help them justify their decision.
Buyers are more risk averse and under pressure to achieve ROI when choosing a supplier. Case studies are a great way to demonstrate success and help nurture the prospective client towards letting go of their 'status-quo' and becoming open to adopting new ideas and embracing change.
We publish a regular blog on the latest trends and methodologies in graphic design for events, media & publishing businesses
We come across a wide range of media packs for a variety of different events and publications. They all have the same common goal – to convince their customers that their solution is right for them.
So you’ve worked hard to convince your client you’re the right fit for them and now you’ve reached the final hurdle – the proposal. What does a good proposal look like?