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B2B BUYERS HAVE CHANGED THE WAY THEY BUY. SALES TOOLS NEED TO CHANGE TOO.

Common CHALLENGES WITH SALES COLLATERAL


No sales tools at all
Just a media pack
Unprofessional in design
Sales teams hides behind it
Has little impact

B2B BUYERS ARE ON AVERAGE 57% OF THE WAY THROUGH THE BUYING PROCESS BEFORE CONTACTING your SALES TEAM"

how can sales collateral make a difference?


With the right content and design, sales collateral will drive conversations between your sales team and their potential customers.

Sales tools must help stakeholders justify their decision and sell-on within their business. 

Most importantly it must be easy for the sales team and your prospective customers to use and draw them towards choosing you.

B2B BUYERS see less difference between brands & have more choice than ever before

OUR APPROACH


methodology

Drive a stronger sales conversation


Help the customer to justify the decision and sell-on within their business


Make it easy for the sales team to sell and for customers to choose

usability

Accessible across devices


Easy to navigate and find information


Aligned with prospects online behaviour


Minimises unnecessary navigation

DESIGN

Professional design and easy to use


Tailored to the target audience


Stands apart from competitors


Provides the sales team with confidence

EMPOWERING YOUR SALES TEAM


AUDIENCE PERSONAS


Audience personas can be tailored to show your unique understanding of your clients' audience. You can build value around your proposition by demonstrating how their most valuable customers behave, choose and most importantly buy.

INFOGRAPHICS


B2B decision-makers are under more pressure than ever before. Infographics packed with facts and statistics that are quick and easy to digest can help your prospective customers understand the need for change and position your sales team as experts in their field.

MEDIA PACK


A media pack mustn’t be a list of your products and services. It should teach your prospectsive customers about their audience and how they buy. If well designed, it should be easy to access and understand and drive meaningful conversations for your sales team. 

PRESENTATIONS


A good presentation should be highly visual and place your customer at the heart of the story. By acting as a guide for keeping a meeting on track, it should help promote conversation and discussion with a prospective client and become a valuable tool in developing the sales process.

PROPOSALS


There are an average of 6.8 decision-makers in the buying process.  In additon to being highly tailored to the client's brand, a proposal must convince the client of results and help them 'sell-on' within the business and help them justify their decision. 

CASE STUDY


Buyers are more risk averse and under pressure to achieve ROI when choosing a supplier. Case studies are a great way to demonstrate success and help nurture the prospective client towards letting go of their 'status-quo' and becoming open to adopting new ideas and embracing change.

FREE CONSULTATION

Improve your sales collateral today

Book Your Free Consultation

LATEST BLOG POSTS 


We publish a regular blog on the latest trends and methodologies in graphic design for events, media & publishing businesses

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We come across a wide range of media packs for a variety of different events and publications. They all have the same common goal – to convince their customers that their solution is right for them.


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After the recession, B2B buyers have changed the way they buy significantly. This means that event, publishing and media companies have had to adapt and find new ways of engage prospects

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So you’ve worked hard to convince your client you’re the right fit for them and now you’ve reached the final hurdle – the proposal. What does a good proposal look like?