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79% OF BUYERS HAD A STRONG BRAND CONNECTION AT THE CONSIDERATION STAGE

common QUOTES FROM BRAND MANAGERs


“Customers don’t know what we stand for”

“We sell features & benefits before we communicate why we exist”

“Our brand is represented in so many ways, our customers are confused”

“Customers don’t see a difference between us & our competitors”

“Our brand lacks quality design”

84% OF CLIENTS DO NOT SEE A BIG ENOUGH DIFFERENCE BETWEEN SUPPLIERS TO PAY MORE.

OUR APPROACH


METHODOLOGY

Help to define & Understand brand strategy


Embrace brand vision, culture & purpose


Trust+Loyalty = Brand Equity


Brand asset management

DESIGN

Develop a consistent brand identity


Inject innovation & differentiation


Help unifiy brand presence across platforms


Develop usability and easy brand management


Design professional, easily accessible visual communication

84% of Buyers do not see a enough difference between BRANDS to pay a premium.

DESIGNING brands WITH TRILOGY


BRAND PURPOSE


By putting your brand's purpose at the heart of everything you do you create a reason for buyers to choose you. 85% of purpose-led companies have shown positive growth in the past three years, with 58% growing by more than 10%. (BrandZ)

VALUE & VISION


Building positive customer feeling by being meaningfully different from the competition generates 5X more customer intertest and commands a 13% increase in price premium. Brands which focus on value and vision which is aligned with their customers' are X4 more likely to grow their value share.

CONSISTENCY


Brand asset management becomes invaluable when stakeholders become gatekeepers of good design and the brand's purpose. Consistent representation is at the heart of brand management. “The average revenue increase attributed to always presenting the brand consistently is 23%.” (Lucidpress).

ACCESSABILITY


Brand communication is about making it easy for the customer to navigate. Imagery, tone-of-voice and usability contribute towards making the brand accessible and inclusive. The question of how to make the brand easy to navigate is dictated by your customers’ behaviour and shared values.

FREE CONSULTATION

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LATEST BLOG POSTS 


We publish a regular blog on the latest trends and methodologies in graphic design for events, media & publishing businesses

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We come across a wide range of media packs for a variety of different events and publications. They all have the same common goal – to convince their customers that their solution is right for them.


  trilogy

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After the recession, B2B buyers have changed the way they buy significantly. This means that event, publishing and media companies have had to adapt and find new ways of engage prospects

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So you’ve worked hard to convince your client you’re the right fit for them and now you’ve reached the final hurdle – the proposal. What does a good proposal look like?