“Customers don’t know what we stand for”
“We sell features & benefits before we communicate why we exist”
“Our brand is represented in so many ways, our customers are confused”
“Customers don’t see a difference between us & our competitors”
“Our brand lacks quality design”
Help to define & Understand brand strategy
Embrace brand vision, culture & purpose
Trust+Loyalty = Brand Equity
Brand asset management
Develop a consistent brand identity
Inject innovation & differentiation
Help unifiy brand presence across platforms
Develop usability and easy brand management
Design professional, easily accessible visual communication
By putting your brand's purpose at the heart of everything you do you create a reason for buyers to choose you. 85% of purpose-led companies have shown positive growth in the past three years, with 58% growing by more than 10%. (BrandZ)
Building positive customer feeling by being meaningfully different from the competition generates 5X more customer intertest and commands a 13% increase in price premium. Brands which focus on value and vision which is aligned with their customers' are X4 more likely to grow their value share.
Brand asset management becomes invaluable when stakeholders become gatekeepers of good design and the brand's purpose. Consistent representation is at the heart of brand management. “The average revenue increase attributed to always presenting the brand consistently is 23%.” (Lucidpress).
Brand communication is about making it easy for the customer to navigate. Imagery, tone-of-voice and usability contribute towards making the brand accessible and inclusive. The question of how to make the brand easy to navigate is dictated by your customers’ behaviour and shared values.
We publish a regular blog on the latest trends and methodologies in graphic design for events, media & publishing businesses
We come across a wide range of media packs for a variety of different events and publications. They all have the same common goal – to convince their customers that their solution is right for them.
So you’ve worked hard to convince your client you’re the right fit for them and now you’ve reached the final hurdle – the proposal. What does a good proposal look like?